Words matter: the moniker AVVI comes from the Italian 'avvicinare' - which means to bring something close or draw near. We started AVVI as a luxury intimate-wear line, with the idea that what we hold nearest to our bodies counts, and directly correlates to how we feel about ourselves. We wanted to help provide avenues for people to feel comfortable, beautiful and confident.  We quickly realized that when addressing the feminine form, there is so much more than what touches our physical bodies. At its core, the AVVI Experience is about intimacy; it's about drawing nearer to you, to that which you love, and all that you are at every level.